After decades of being the ‘unofficial’ spirit of the NBA, Hennessy is making things official. The NBA on Thursday announced cognac brand Hennessy would become the sports organisation’s first-ever global spirits partner. According to Hennessy, the new multiyear agreement ushers in the next chapter of […]
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Hennessy Becomes the NBA’s First Ever Global Spirits Partner
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February 25, 2021
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